Braze Customer Engagement Platform

Braze, Inc. is a prominent American cloud-based software company headquartered in New York City. The company specializes in providing a comprehensive customer engagement platform used by businesses for effective multichannel marketing. Founded in 2011 as Appboy, the organization has rapidly expanded its operations and services across the globe. Braze proudly offers its technology to a wide array of industries, catering to renowned companies such as MAX, Skyscanner, PureGym, Burger King, and the NBA, among others. Through innovative solutions and a dedication to advancing the field of customer engagement, Braze has established itself as a leader in helping brands foster stronger connections with their customers.

The products and services offered by Braze revolve around its powerful customer engagement platform, which empowers marketers to create relevant, cross-channel experiences for their audiences. At the core of their offerings is Sage AI by Braze™, described as the world's smartest marketing advisor. This tool leverages advanced artificial intelligence and machine learning capabilities integrated directly into the Braze platform, enhancing data flows and marketing execution. The platform is built with the agility and scalability necessary for marketers to unleash their creativity while maintaining compliance with global privacy and security regulations. Whether it is through orchestrating personalized conversations, breaking down the silos between product and marketing teams, or enabling data-driven decisions across the customer lifecycle, Braze’s platform stands out for its ability to help brands scale without fail and achieve sustainable long-term revenue growth.

Braze.com is a comprehensive customer engagement platform designed to support marketers and developers in creating personalized and effective communication strategies across various channels. At the core of Braze's offerings are its three primary components: the SDK, the dashboard, and the REST API. These tools work in concert to collect and analyze user data, enabling businesses to send targeted messages and campaigns that resonate with their audience's needs and behaviors.

**SDK (Software Development Kit)**

The Braze SDK integrates into mobile and web applications to collect user data, including session information, device specifics, and engagement metrics. This data is then used to build a consolidated user profile for each individual, allowing for personalized marketing efforts. The SDK is designed with security in mind, featuring write-only access to user systems and support for low-battery or slow-network devices. It supports various messaging channels such as push notifications, in-app messages, and Content Cards, making it a versatile tool for engaging with users directly within your app.

**Dashboard**

The Braze dashboard provides a user-friendly interface for managing and monitoring marketing campaigns and user interactions. It is here that marketers can create content, segment audiences, and analyze the performance of their initiatives. Developers also use the dashboard to configure app settings like API keys and push notification credentials. The dashboard is central to the Braze platform, acting as the control center for crafting and refining user engagement strategies.

**REST API**

Braze's REST API is a flexible tool for managing data flows in and out of the Braze system. It allows for the integration of updates from backend systems, data warehouses, and other sources. With the API, users can add custom events for segmentation, trigger messages, and even record user actions directly via HTTP. This capability is essential for scaling and customizing user engagement efforts, especially when combined with webhooks to trigger actions outside of the app experience.

**Key Features and Benefits**

- **Data Analysis and Action**: Braze retains user profile data for as long as you are a customer, facilitating deep segmentation, personalization, and targeting based on user behavior and profiles.

- **Multichannel Messaging**: With Braze, you can engage users across multiple channels, including in-app messages, emails, SMS/MMS, web push notifications, and even WhatsApp. This allows for a cohesive and dynamic communication strategy that meets users where they are.

- **Customizable Components**: Braze offers customizable messaging channels, allowing brands to tailor the look and feel of their communications to align with their branding and marketing objectives.

- **Integration**: Designed for quick and easy setup, Braze boasts a short average time-to-value, making it an attractive choice for businesses looking to implement a robust customer engagement solution without extensive development time.

- **App Analytics and User Segmentation**: Real-time analytics and powerful segmentation tools enable businesses to measure campaign performance and create defined user groups based on behavior and demographics, enhancing the targeting of marketing efforts.

- **Omnichannel Orchestration and Automation**: Tools like Canvas allow for the creation of cross-channel campaigns, forming personalized customer journeys. Features such as frequency capping and easy audience segmentation simplify the process of designing effective, non-intrusive marketing strategies.

In conclusion, Braze offers a rich set of tools and features for businesses aiming to enhance their customer engagement through personalized, data-driven communication strategies across multiple channels. Its focus on security, comprehensive data analysis, and flexibility make it a powerful platform for modern marketers looking to increase ROI and create meaningful connections with their audience.

Braze does not publish their pricing.

Braze.com enjoys a diverse and impressive customer base across various industries and geographies, showcasing its wide appeal and effectiveness in enhancing customer engagement strategies. Notable customers include Bombas, an e-commerce company focused on comfort wear; Wendy’s, a well-known fast-food chain; Miro, an online collaborative whiteboarding platform; Nestlé Purina US, a leading pet care company; and Papa John’s UK, a popular pizza restaurant chain. These brands represent just a fraction of the industries and companies that have chosen Braze to refine and enrich their customer engagement and communication efforts, underscoring the platform's versatility and capability to drive growth and customer loyalty across different sectors.