CallTrackingMetrics Call Tracking Software

CallTrackingMetrics is a company dedicated to providing comprehensive marketing analytics and attribution solutions, primarily through call tracking methodologies. Their solutions are built to empower businesses to connect online activity with offline conversations effectively. This connection enables precise attribution of leads and conversions to their sources, which, in turn, provides valuable data for making informed marketing decisions. The company emphasizes customization and flexibility, offering developer-friendly tools and resources like API documentation, support for lambda functions, and integrations with platforms such as Zapier or Make. This approach allows clients to tailor solutions to their specific needs, benefiting from both the platform's robust features and the potential for bespoke automations.

The products and services offered by CallTrackingMetrics revolve around advanced call tracking features, powered by dynamic number insertion (DNI). DNI technology automatically alters phone numbers displayed on websites based on the visitor’s source, geographic location, or other custom triggers, enabling accurate tracking of how users arrive at the site and the effectiveness of different marketing channels. Beyond call tracking, the company provides a suite of tools to enhance conversation intelligence, lead management, sales performance, and comprehensive reporting. Features include multi-touch attribution, offline and text tracking, call recording, scoring, keyword spotting, and advanced routing options like IVR, geographic routing, and more. The platform is also geared towards compliance with major standards and regulations, offering security features such as two-factor authentication, data redaction capabilities, and compliance with GDPR, HIPAA, and CCPA, among others. Through its scalable pricing plans, CallTrackingMetrics makes these capabilities accessible to businesses of various sizes, aiming to streamline their marketing efforts and optimize their return on investment.

CallTrackingMetrics.com offers a comprehensive suite of features designed to optimize marketing, sales, and support strategies through advanced call tracking and analytics. The platform provides valuable insights into customer preferences and behavior, leveraging a variety of tools for businesses seeking to enhance their communication channels effectiveness. Below are the main features and services offered by CallTrackingMetrics.com:

**Call Tracking and Dynamic Number Insertion (DNI):** The platform allows users to connect communications—be it phone calls, texts, chats, or form submissions—back to their advertisement source. This is facilitated through dynamic number insertion, which automatically changes phone numbers on a website based on the user’s source, geographic location, or other custom triggers. This feature is vital for accurately attributing calls and texts to their sources and understanding the effectiveness of different marketing channels.

**Marketing Analytics and Attribution:** CallTrackingMetrics.com goes beyond simple call tracking by offering deep analytics and attribution solutions. Users can analyze call recordings, transcriptions, and live conversations to uncover insights about customer behavior and preferences. The platform supports multi-touch attribution, offline and online tracking, text tracking, and conversion marking, enabling businesses to fine-tune their marketing strategies based on comprehensive data.

**Advanced Call Management Functions:** The platform offers a range of features for managing calls and interactions more efficiently. These include IVR (Interactive Voice Response) menus, geographic routing, call forwarding, smart routing based on custom if/then flows, call queues, transfers, and scheduled text messages. Additionally, a smart dialer and softphone are included, further enhancing outbound calling efficiency and overall communication capabilities.

**Lead Management and Conversation Intelligence:** CallTrackingMetrics.com facilitates lead management through features such as sending and receiving text messages, basic to advanced routing options, and bulk text messaging. The conversation intelligence component involves call recording, scoring of conversation quality, keyword spotting for automated actions based on specific words or phrases, and tagging activities for segmented reporting.

**Sales Performance and Reporting:** Tools to boost sales performance include call scripts, conference calls, live coaching, post-call surveys, and contact lists. Reporting features encompass activity reporting, real-time activity streams, ROI reporting, and more detailed insights such as agency roll-up reports and live team performance tracking.

**Developer Tools and Integrations:** CallTrackingMetrics.com is developer-friendly, offering API access, webhooks, and lambda functions for customization and integration with other platforms. The service boasts a wide array of integrations with key marketing, sales, and business platforms, including Google Ads, Google Analytics, Salesforce, Shopify, WordPress, and many others.

**Support, Security, and Compliance:** Comprehensive support options include free number porting, a knowledge base, live and recorded training, as well as different tiers of live support. On the security and compliance front, the platform provides two-factor authentication, automatic redaction, and adherence to standards such as CCPA, GDPR, HIPAA, PCI, and PIPEDA compliance.

**Administration and Client Management:** CallTrackingMetrics.com includes administration features like version history, client signup pages, mobile app access, and user access levels & controls. This allows for efficient management of client accounts and customization of services based on client needs.

In summary, CallTrackingMetrics.com offers an extensive array of features designed for businesses looking to obtain granular insights into their marketing efforts, enhance their sales performance, and improve overall communication with customers through advanced call tracking and analytics.

CallTrackingMetrics offers four pricing editions, with costs ranging from $79 to $1,999. These pricing options suggest tiered service levels, accommodating different needs and budgets. Additionally, a free trial is available for those interested in trying CallTrackingMetrics before committing to a purchase. There is also an option for monthly payments with an annual pre-pay that presents different price points: $65/mo, $149/mo, $274/mo, and $1999/mo. This diversity in pricing and payment options provides flexibility for businesses of various sizes and scopes, from those needing basic services to those requiring comprehensive, high-end features.

CallTrackingMetrics provides services to a wide range of clients, from local businesses and advertising agencies to international contact centers. Notably, digital marketing agencies find CallTrackingMetrics' platform particularly beneficial due to its robust features tailored to their business model. One such agency, BAM Advertising, utilized CallTrackingMetrics to prove Return On Ad Spend (ROAS) for their ads and their clients, highlighting a successful case of leveraging CallTrackingMetrics' capabilities to enhance marketing efforts and show measurable results to clients.