Call Tracking Software Providers

"Call Tracking Software" is software or an application that allows businesses to identify where their calls are coming from, offering valuable data about the caller and the effectiveness of various marketing campaigns.

Call tracking can be an important tool in a business' CX toolkit, and, if used properly, can result in better campaign management as well as improved customer experience.

With this feature, contact centers, marketers and other businesses can accurately attribute calls to specific sources, analyze customer interactions, and utilize this information to make data-driven decisions.

Call tracking software can help a business gain insights into: what caused this caller to respond? (was it a specific marketing campaign? a particular TV or radio ad? a specific web page? a specific on-line ad?), how much did I spend to acquire this customer? etc. These call tracking metrics can help businesses improve the cost effectiveness and efficiency of their campaigns.

Further, because call tracking software can help attribute a source to a call, businesses can more proactively address customer inquiries. For example, if a car dealership knows (thanks to call tracking software) that a customer is calling about a specific make and model of a vehicle, the car dealership can quickly address issues about that specific vehicle.

We categorize companies in the "Call Tracking Software" category if the primary feature they provide is call tracking. Many CCAAS and other platforms have native call tracking features - we do not include those providers in the Call Tracking category.

At CXspy, we track 11 companies in the Call Tracking category. Only a few of these companies are shown below. Subscribers can access details about all 11 companies in the Call Tracking